Marketing & Communication Services

If you’re looking to grow your business, improve your marketing results and impact your bottom line, turn to SBG, the marketing partner you can trust!

SBG offers a wide range of marketing, communications and public relations services to help entrepreneurs, closely-held firms, nonprofits and larger organizations alike develop targeted and results-driven marketing strategies. Based on our extensive knowledge base and years of marketing and sales experience in both the private and public sectors, we can help you deliver compelling marketing messages that will differentiate your product or service in the marketplace and drive new customers to your door.

In addition to helping you develop the right ‘marketing mix’ for your business, our experience in writing and editing promotional and PR materials can help you promote your organization’s goods and services both efficiently and economically. SBG can help you stretch and consolidate your marketing dollars to make a real impact on your bottom line. We’ll provide the blueprint, support and assistance to help you achieve your strategic business goals…all without breaking your budget!

The best advocate of any business is a satisfied client….

“When I attended Karen’s Strategic Marketing class, I knew we needed her expertise to take our business to the next level. As our marketing consultant, she quickly hit the ground running and developed an integrated marketing plan for our clinic. She helped us “re-brand” Advanced Care, developed an awesome set of new marketing materials, and helped us generate more business from the trade shows we attended—all without increasing our budget. Karen definitely knows her stuff and has been a tremendous asset to Advanced Care Physical Therapy.”

E. Christopher Glaveris, PT, DScPT, Co-Founder

Advanced Care Physical Therapy, Inc.

Do you have the time and resources needed to devote to your marketing plan?

Are you aware of the wide variety of cost-effective methods to ensure your message reaches your target market?

Are you happy with your website? Is it driving new customers to your door and helping to build loyalty among your current customers?

Do you know which marketing media are generating the best return on investment?

If the answer is “no” to any of these questions, you need SBG. The Smedley Benson Group maximizes your marketing investment by putting your dollars where they will do the most good. We help you identify your most promising target markets, unique selling benefits, and key marketing messages. Then we select the media that will most cost-effectively reach these markets. Evaluation of each campaign is also a critical service we provide.

You won’t have to wonder if you’re getting the best bang for the buck – we’ll tell you!

As your trusted marketing partner, SBG provides exceptional customer service and counsel at a cost far more reasonable than a large advertising or PR firm.

Our customized solutions and services include the following:

Marketing Planning & Consultation:

• Strategic marketing planning and strategy development

Market segmentation, target identification, development of “brand” and key messages, marketing plan including strategies and implementation timelines

• Integrated marketing/promotion planning

Development of marketing collateral, media selection, budgeting, scheduling

• Sales planning

Scheduling, collateral material

• Special event planning

Budgeting, scheduling, integration with marketing strategy

• Communication planning

Press releases and announcements, advertising messages, pitch letters to media

• Crisis communication planning

Strategy development, contingency models, media coaching

• Meeting planning

Need identification, budgeting, scheduling, delivery

Marketing Execution and Implementation

• Copy writing/editing

Press releases, public service announcements, promotional literature, radio/television scripts, advertising copywriting

• Website copy development

• Promotion execution

Coordinating layout, production, print and distribution

• Media placement

Placement with both electronic and print media

Direct Mail

• Selection/purchase of appropriate mailing lists to reach target audience

• Development of publications, postcards, and direct mail pieces that get results!

• Effective cover letters

• Printing and mailing services

Special Event Planning and Management:

• Media sponsorships and celebrity hosts

• Advance publicity and promotion of event

• Event invitations and marketing collateral

• Event program guides